GOOGLE ANALYTICS AUDITS, IMPLEMENTATION AND SUPPORT
Google Analytics experts for measurement you can trust
Do Google Analytics sales figures differ from your store? Seeing too much direct traffic or discrepancies with Google Ads? We help you find errors, understand what each platform measures and decide what needs fixing.
Consulting led by Martín Garay, with more than 20 years of experience in Analytics, development and ecommerce. Book an initial 30-minute conversation.
Not every difference is an error. A useful review also explains which differences are expected and which need correcting.
Teams that trusted CookingMetrics
Some of the clients who entrusted us with their Data Analytics and SEO projects.
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What a measurement audit can reveal
Documented examples from our own work and third-party projects, anonymized to protect each business.
Purchases were recorded with the wrong amount
In one ecommerce business, the value sent to Google Analytics, Google Ads and Meta did not reflect the transaction amount. The discrepancy affected revenue and advertising return reports.
One promotion click was counted twice
Two tags recorded the same interaction. Promotions appeared to receive more clicks, and performance was assessed using duplicated measurement.
The gap by channel was larger than the gap in total purchases
The comparison with store records was much closer than the comparison by channel with Google Ads. Attribution criteria needed reviewing; the final cause was still unresolved.
How we help you understand your data
The audit takes 10 business days once we have the necessary access. You receive evidence-backed findings and clear priorities for the next steps.
Review what is being measured
We identify the Google Analytics and Google Tag Manager events, parameters and tags within the agreed scope, and check how they fire.
Compare with your operations
We review the data you need for decisions and how it compares with the purchases or inquiries your business records.
Explain the findings
We document what we find, the evidence behind it and the metrics it may affect. When the cause needs further investigation, we say so.
Decide what to fix first
We prioritize corrections by impact and effort. Your team can implement the plan or ask us for a proposal to carry it out.
We work with your team to keep measurement reliable
The diagnosis needs to help both decision-makers and the people maintaining the site. We explain each finding and coordinate corrections with your team or agency.
| WHAT YOU NEED | HOW WE HELP |
|---|---|
| Understand why reports differ | We review what each platform measures and explain discrepancies with evidence. |
| Get clear technical guidance | Martín Garay leads the consulting work, connecting implementation with business needs. |
| Coordinate business, development and agency teams | We document corrections for the people maintaining your site and campaigns. |
| Know what to fix first | We prioritize findings by their impact on measurement and implementation effort. |
| Review what changed | Each finding and test is documented so it can be followed up. |
| Maintain measurement after delivery | We define checks to support future site changes. |
Keep the knowledge within your team
Our aim is for you to understand your reports, review future changes and know when to ask for help. Documentation and testing are part of that work.
Who we work with
We support businesses with digital operations that need to understand their data and improve measurement. Scope depends on the business, the implementation and the decisions you want to make.
We can help if
Before starting, let's assess whether we're a fit if
Your needs are the starting point
Tell us what you want to measure or which number doesn't add up. In our first conversation, we assess whether we can help and what kind of work makes sense for your situation.
CookingMetrics tools
Products to tell search engines what changed on your site and to review how AI assistants use your content.
IndexNow Connect
Notifies IndexNow-compatible search engines of new, updated or deleted URLs. Notification does not guarantee indexing.
AI SEO Analysis · Coming soon
An automated audit of how AI assistants and search engines access and use your content. Complements our SEO for AI search (GEO) service.
Questions about the audit
How long does the audit take?
10 business days from the time we have the necessary access to Google Analytics, Google Tag Manager and Search Console, for the agreed scope.
What do you need to get started?
Read access to Google Analytics, Google Tag Manager and Search Console, plus a 45-minute call with someone who knows the business. If the review needs reference orders or tests with your team, we arrange these when defining the scope.
Why use Google Analytics if I already have my store's sales data?
Your store records orders and their status. Google Analytics provides information about visits, user journeys and campaigns. Comparing their numbers requires checking what each system counts, over which period and with what limitations. A difference alone does not prove an error.
I'm just getting started with Google Analytics. Do I need an audit?
If you don't have measurement in place yet, the first step is to define what you need to track and implement it. If a setup already exists, we can review its condition. In the initial conversation, we help you choose the right path.
What if you don't find any errors?
The diagnosis also documents what works and explains expected differences. We tell you what we could verify and what fell outside the scope, without recommending corrections that the evidence does not support.
Tell us which number doesn't add up
In a 30-minute conversation, tell us what you're seeing, when it started and which platform you're comparing it with. You don't need to know the cause to get in touch.
Let's talk about your measurement